This is easy to use with nice looking interface. I got the pro version from a freeby, so it's hard to judge the value.
There are tools that are better for SEO, this one you can't put one site against another, like you can with others. This is basically a keyword program, which is debatable whether keywords in modern development are that important. However it does tell you fairy accurate where exactly your site is, which is good because your cache can tell lies and put you higher than you really are.
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