I've had Photo Elf for many years - in fact I must have been one of their first customers. For easy, quick, crop, resize, fun projects or page layout, and poster creation, this program is great. It won't do all the photo editing that "high end" programs do, but the cost/performance ratio is very good. I have recommended it to several of my customers who didn't like their camera software. It is simple to use with good results.
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Customer service has always been great. The first time I had an issue and emailed, he called me to talk through the issue. You could have knocked me over with a feather!! That is almost unheard of in the tech world.
I have updated my software over the years and have never been sorry.